The Mythology Menu

A Stark Collection mockup in the hands of Arkadë Studio.

The Studio

Arkadë Studio is a multidisciplinary graphic design studio based in Tirana, Albania. They build brand identities and the systems that sustain them, working across hospitality, beauty, culture, and wellness.

The Brand World

Savoy is built around a feeling more than a product. The identity leans into something almost mythological: a winged Pegasus as the central symbol, deep crimson as the dominant color, and copy that reads like a manifesto rather than a tagline.

The visual world Arkadë constructed around it matches that ambition. Rich, dark, tactile. The kind of aesthetic that suggests the restaurant has been open for forty years even if it just launched. There is history built into every decision, from the embossed crest on the cover to the script logotype that feels handwritten rather than designed.

The Design Decisions

The menu cover is the centerpiece, and it earns that position. The Pegasus emblem is pressed directly into the crimson material in an embossed relief finish, giving it the quality of something stamped rather than printed. It feels ceremonial.

The campaign imagery pushes it further. Structured tailoring. Pearl jewelry. A hand that holds the menu the way you would hold something valuable. These are not styling accidents. Arkadë placed the object inside a visual language that belongs to fine fashion, not casual dining, and the result is a brand that feels like it already has regulars, a history, a reservation list.

Why the Stark Collection

The Stark Collection was built for exactly this kind of project. Moody environments, surfaces with texture and history, hospitality contexts where atmosphere matters as much as the product itself. It gave Arkadë a foundation that already understood the brief: no white backgrounds, no sterile lighting, nothing that would flatten the richness of what they were building.

Stark 05 | The Editorial Folder Mockup

€8.00

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The Result

The kind of branding that makes you stop scrolling and wonder if you have a reservation. Savoy looks like it has been waiting for you.

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Designer: Arkadë Studio / @thisisarkade

Mockup: Stark Collection, 05 The Editorial Folder

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