Where Roots are the Brand
- Attic Studio
- 6 days ago
- 2 min read
Two free mockups by Made by Attic in the hands of Nepenthe Design Studio.
The Studio
Nepenthe Design Studio is a graphic design studio working across brand identity, strategy, web design, and marketing. Their philosophy is built around elevating ideas through high-end design, and the Koreni project shows exactly what that means in practice: a visual identity that could have been generic and botanical but instead became something genuinely atmospheric and alive.
The Brand World
Koreni Flower Farm is a family-owned cut flower farm set in the mountains and mild weather of West Serbia. It is an ecosystem of creativity, sustainability, and harmony. Pollinators find sanctuary here. Soil is nurtured rather than depleted. Flowers grow according to the seasons and the landscape rather than against them. This is a new approach to floristry, one focused equally on ecology and aesthetics.
The color palette is pulled directly from the land: morning mists, spring meadows, late-summer petals. Blurred edges and soft typography keep everything from feeling too defined, too finished. The identity has the quality of something still growing.
The illustration system is where the work really earns its place. Botanical drawings scatter across every surface: loose, wild, slightly unruly. They do not sit neatly in corners or form predictable grids. They grow the way actual wildflowers grow, wherever they find space. Combined with the large-scale split-column Koreni wordmark, the result feels like an editorial piece as much as a brand identity.

Why Two Made by Attic Mockups
The storefront window placed the brand on a real street, ivy climbing the facade beside it, warm amber light spilling through the glass behind the Koreni logotype. The outdoor poster mockup gave it something else entirely: actual nature. The poster sits between trees with autumn light filtering through the canopy behind it. The warm gradient of the design, all orange and rose and sage, reads as a continuation of the landscape rather than an interruption of it.
Neither mockup looks placed. Both look like they belong there. That is the point of finding the right environment for a brand that is entirely about environment.

The Result
A flower farm brand that feels like stepping into a wildflower meadow. Which, given that the farm is in the mountains of West Serbia, is probably exactly what it feels like in person.
Designer: Nepenthe Design Studio / @nepenthedesignstudio
Are you a designer who has used Made by Attic mockups in your work? We feature projects that show what is possible when the right mockup meets the right brief. Send your work to info@madebyattic.com and you might be next.

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