the neutrals 06 : city stride tote bag mockup

The tote bag as a campaign. Oversized, purposeful, carried through a bleached-out city by someone who doesn't look back.
 
A large white tote held by a figure in a grey coat, face obscured, washed urban skyline stretching behind. The scale is intentional. The mood is editorial. The whole thing feels like a lookbook page that got loose.
 
Built for fashion brands, cultural institutions, retailers and creatives who want their tote to feel like a statement rather than a giveaway.
 
Part of the Neutrals collection.